Privacy Policy

Your Privacy Is Our Priority

idart Technologies ("we", "us", or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website idart.in or engage our services.

By accessing our website or using our services, you agree to the terms outlined in this Privacy Policy. If you disagree with any part of this policy, please discontinue use of our services.

Information We Collect

We collect information in two primary ways: information you provide to us directly, and information collected automatically when you interact with our website.

Information you provide directly:

• Full name and contact details (email address, phone number)
• Business name and industry
• Project requirements and brief submitted through our contact form
• Payment information (processed securely via third-party payment gateways — we do not store card details)
• Communication records from emails, calls, or WhatsApp interactions

Information collected automatically:

• IP address and approximate geographic location
• Browser type, version, and operating system
• Pages visited, time spent, and navigation patterns on our site
• Referral source (how you found our website)
• Device identifiers and screen resolution

Data Type	Source	Purpose
Contact Details	You (via form)	Project communication
Usage Analytics	Automatic (Google Analytics)	Website improvement
Cookies	Automatic (browser)	Preferences & tracking
Payment Data	Third-party gateway	Transaction processing

How We Use Your Information

We use the information we collect solely for legitimate business purposes and to serve you better:

• Service Delivery: To provide, manage, and improve the website development and SEO services you engage us for.
• Communication: To respond to your inquiries, send project updates, invoices, and support messages.
• Marketing (with consent): To send newsletters, promotional offers, or service announcements. You may opt out at any time.
• Analytics: To understand how visitors use our website so we can improve its content and performance.
• Legal Compliance: To comply with applicable laws, regulations, or legal proceedings.
• Fraud Prevention: To detect, prevent, and investigate potentially fraudulent or harmful activity.

When We Share Your Data

We may share your information only in the following limited circumstances:

• Service Providers: Trusted third-party vendors who assist in operating our business (e.g., hosting providers, payment processors, analytics platforms). They are contractually bound to maintain confidentiality.
• Legal Requirements: If required by law, court order, or government authority.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred. We will notify you prior to such a transfer.
• With Your Consent: We may share information for any other purpose with your explicit consent.

We use the following trusted service providers:

Provider	Purpose	Privacy Policy
Google Analytics	Website traffic analysis	policies.google.com
Razorpay / PayU	Payment processing	razorpay.com/privacy
Hostinger / AWS	Web hosting	hostinger.com/privacy
WhatsApp Business	Client communication	whatsapp.com/legal

Cookies & Tracking

Our website uses cookies — small text files stored on your device — to enhance your browsing experience and gather analytics data.

Types of cookies we use:

• Essential Cookies: Required for the website to function correctly. Cannot be disabled.
• Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).
• Preference Cookies: Remember your settings and choices for a personalised experience.
• Marketing Cookies: Used for retargeting and measuring campaign effectiveness (only if you consent).

You can control or delete cookies through your browser settings at any time. Disabling certain cookies may affect website functionality. Most browsers allow you to refuse cookies via their settings panel.

Data Retention Periods

We retain your personal information only as long as necessary for the purposes outlined in this policy, or as required by law.

• Contact form data: Retained for 3 years from the date of submission for follow-up and audit purposes.
• Client project data: Retained for the duration of the engagement plus 5 years for legal and tax compliance.
• Analytics data: Aggregated, anonymised data retained for up to 26 months (Google Analytics default).
• Payment records: Retained for 7 years as required by Indian financial regulations.

Upon expiry of the applicable retention period, we securely delete or anonymise your personal data.

How We Protect Your Data

We implement a range of technical and organisational security measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction.

• SSL/TLS encryption for all data transmitted to and from our website
• Secure, access-controlled servers with regular security audits
• Limited employee access on a need-to-know basis
• Regular software updates and vulnerability assessments
• No storage of payment card details on our servers

Your Data Rights

You have the following rights regarding your personal information held by idart Technologies:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your data ("right to be forgotten"), subject to legal retention obligations.
• Right to Restriction: Request that we limit the processing of your data in certain circumstances.
• Right to Portability: Request your data in a structured, machine-readable format.
• Right to Object: Object to processing of your data for marketing purposes at any time.
• Right to Withdraw Consent: Withdraw any previously given consent at any time without affecting prior processing.

To exercise any of these rights, please contact us at admin@idarttechnologies.com. We will respond within 30 days.

External Links

Our website may contain links to third-party websites, social media platforms, or client portfolio examples. These links are provided for your convenience only.

We have no control over the content, privacy policies, or practices of third-party websites. We strongly recommend you review the privacy policies of any site you visit. idart Technologies is not responsible for the privacy practices or content of external sites.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal information, please contact us immediately at admin@idarttechnologies.com and we will promptly delete such information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other business reasons. When we do, we will revise the "Last Updated" date at the top of this page.

For significant changes, we will notify active clients via email. We encourage you to review this policy periodically. Your continued use of our services following any changes constitutes acceptance of the updated policy.

Get in Touch

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our team:

We take all privacy concerns seriously and are committed to resolving them promptly and fairly.